He is a widely recognized specialist of wireless telecommunications industry with over 20 years of experience. Yasuhisa Nakamura is Senior Vice President at NTT DoCoMo USA. In this role, he oversaw global client engagements, provided vision and strategic direction, conducted wireless research and development, and established partnerships with leading industry players. Prior to this, he served as founder and principal of Luminant’s wireless practice. Sharma was formerly Leader of the Emerging Solutions practice at Luminant Worldwide. Chetan Sharma is a recognized industry expert in the strategy and implementation of wireless data and pervasive computing ideas and solutions.
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With the help of examples, case studies and interviews with industry luminaries, the authors identify the key factors behind the success or failure of different strategies and provide insights into how to match wireless technology and services to global markets. This book takes a deeper look into why certain technologies, business models, and adoption strategies succeed while others fail, and how all these elements will impact on the future of wireless communications. Technologies such as i-mode in Japan, SMS in Europe, PDAs and BlackBerry in North America point us to the fact that wireless applications and services are often unique to the culture and business models of a region. Despite this phenomenal global growth, wireless technologies have progressed in very different ways in the key territories of Asia, Europe, and North America. Wireless Data Services Technologies, Business Models and Global Markets By the time this book is published, there are likely to be over 1.3 billion mobile subscribers around the world.
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